Ai Freekick Training

Soccer training had been static for decades. With conversion rates in football games lower than 2%. We found out that was due to the lack of contextual training.

The question was how might we create a training asset that simulates real life situations for free kicks, ensuring an comfortable training and data for further improvement.

We built a free kick barrier that used Machine learning to understand when the kicker would kick. Enhanced by artificial intelligence the barrier would adapt to push the kicker further in performance while still configurable and adaptable through a connected app.